What is customer feedback?

Put simply, customer feedback is any piece of information that customers give to a business about their experience with a product or service. 

Primarily, the feedback indicates how well the product or service solves the customer’s problem. This helps you to identify the areas where you still fall short and improve.

From the list of types of customer feedback above, you can start to imagine some data may come to you passively, while others may require active effort to obtain.

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