Who is a stakeholder?

Stakeholders are the various groups in a society which can influence or pressure your business’s decision making and have an impact on its marketing performance. These groups include:  Clients/customers Staff Shareholders Strategic partners Media Government Local community Financial institutions Community groups Operationally, stakeholders really refer to those groups that your… Continue reading

What is public relations?

The Public Relations Institute of Australia (PRIA) defines Public Relations (PR) as: “The deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation (or individual) and its (or their) publics”. Put more simply, public relations is about building good relations with the stakeholders (public) of your… Continue reading

What are the major sales promotion activities?

Sales promotion activities can be targeted toward final buyers (consumer promotions), business customers (business promotions), retailers and wholesalers (trade promotions) and members of the sales force (sales force promotions). Here are some typical sales promotion activities: Consumer promotions Point of purchase display material In-store demonstrations, samplings and celebrity appearances Competitions,… Continue reading